Black Magic Charcoal Beef Rub

Bold Beef Flavour - Rich, Peppery & Seriously Dark

Firefly BBQ’s Black Magic Charcoal Beef Rub takes classic Texas-style SPG seasoning to another level. Combining sea salt, black pepper, garlic and aromatic herbs with activated charcoal, this distinctive barbecue rub delivers a rich, savoury flavour with subtle sweetness and a gentle chilli warmth. The activated charcoal creates a striking dark finish, helping you achieve that signature black barbecue bark.

Perfect for beef brisket, steaks, short ribs and burgers. Rub generously into meat before smoking, grilling or roasting to develop a beautifully seasoned crust with serious visual impact. It’s equally delicious on pork, lamb and chicken, making it a versatile addition to any barbecue collection.

Flavour: Savoury, peppery, garlicky & subtly sweet
Style: Charcoal-infused Texas-style SPG beef rub
Dietary: Vegan-friendly, Certified Gluten Free; no added MSG

Ingredients & Allergens

Sea Salt, Brown Sugar, Garlic, Onion, Beech Smoked Salt, Black Pepper, Activated Charcoal, Thyme, Cumin, Rosemary, Bay, Oregano.

Allergens: No allergens declared in the ingredients.

Produced on a site that handles EGGS, SOY, CELERY, WHEAT and MUSTARD.

Storage

Keep out of direct sunlight. Store in a cool, dry place.